When it comes to natural hair care, discerning customers seek brands that deliver authenticity, transparency, and high-quality results. Two brands that often come up in comparison are Noun Naturals and Based Bodyworks. Both claim to prioritize natural ingredients, but there are key differences—especially when it comes to ingredient transparency and claims.

Noun Naturals, founded in 2017, has built a loyal following by offering 100% natural products without compromising quality. We don’t use synthetic fragrances or misleading ingredients—just pure, natural hair care. Based Bodyworks, however, has made bold, sometimes inaccurate claims about being pioneers in natural shampoo. They also use ambiguous terms like “natural fragrance,” leaving customers unsure of what’s really inside.

Both Noun Naturals and Based Bodyworks pride themselves on offering natural shampoos, which are the best-selling products for both brands. However, the similarities stop there. While both shampoos are made with natural ingredients, the quality and certifications of the products reveal key distinctions.

Noun Naturals shampoo is formulated using a COSMOS Organic-certified base, setting it apart in terms of purity and high standards. But what exactly is COSMOS Organic? This certification guarantees the highest level of organic integrity in personal care products, ensuring that every ingredient meets stringent criteria for sustainability, safety, and environmental responsibility. With this certification, you can trust that Noun Naturals provides a product that’s as close to nature as possible, with no harmful chemicals or misleading ingredients.

By comparison, Based Bodyworks, although it markets itself as a natural brand, does not use a COSMOS Organic-certified base. The brand rose to prominence largely due to the impressive social media presence of its founder, Lance Baker, who strategically grew the brand through consistent, engaging posts that resonated with a large audience. Baker’s social media prowess undoubtedly played a significant role in catapulting Based Bodyworks into the spotlight. However, when it comes to ingredient integrity, there’s a clear distinction between social media buzz and product certifications.

Noun Naturals goes even further with the inclusion of Organic Black Seed Oil, a well-known natural remedy famous for its numerous benefits. Black seed oil, also known as “the seed of blessing,” has been used for centuries in holistic health and beauty routines. In hair care, it promotes healthy scalp conditions, strengthens hair follicles, and helps combat hair loss, making it an exceptional ingredient for anyone looking to improve hair health. Additionally, its antioxidant properties shield your hair from environmental damage, ensuring long-term vitality and shine.

Backing up its high-quality ingredients, Noun Naturals has earned the trust of third-party testers like the Yuka App, where it proudly holds a 100/100 rating. In contrast, Based Bodyworks, while still achieving a respectable score of 86/100, doesn't reach the same level of safety and purity.

Even with its superior ingredients and performance, Noun Naturals remains more affordable. Thanks to in-house manufacturing and a dedicated quality control team, the brand maintains high standards without relying on external suppliers. This hands-on approach not only ensures better quality but also allows for significant savings to be passed directly to customers, delivering a better product at a more budget-friendly price point.

When it comes to product development, Noun Naturals takes pride in being meticulous and methodical. From the moment we conceived our best-selling shampoo, we dedicated months to testing and perfecting the formula before it was released to the public. Our team of experts rigorously examined every aspect of the product, from ingredient sourcing to performance testing, ensuring that the formula not only met but exceeded the high standards we set for ourselves. This commitment to excellence meant that by the time the shampoo hit the market, it was not only a high-performing product but also a stable one that we were confident in.

Since its release, we’ve stayed true to our original formula—no sudden changes, no need for revision. Our customers know that when they purchase Noun Naturals shampoo, they are getting the same carefully crafted, consistent product every single time. This level of consistency is crucial in the hair care space, where consumers rely on products to deliver the same results with every use. The confidence we have in our formula reflects our deep understanding of the natural ingredient space and our long-standing commitment to providing only the best for our customers.

In stark contrast, Based Bodyworks has struggled with consistency. Within a single year, they changed their shampoo formula three times, with each version being labeled as "the best formula yet." While innovation and improvement are important, constantly revising a product raises questions about the focus of the brand. Was the initial formula rushed to market before it was fully tested? Or was the team more focused on launching a product quickly to capitalize on the brand's growing social media presence?

This frequent tweaking suggests a lack of careful planning and product development, which can leave customers frustrated, unsure of what to expect with each new bottle. Every time Based Bodyworks changed their formula, it was essentially asking its customers to "trust us again," and for some, that can be a tall order. In the long run, these constant changes can undermine consumer trust, making people wonder if the brand is more focused on catching up with trends or delivering a product that works consistently.

It’s clear that Lance Baker, the ambitious founder of Based Bodyworks, is keen on making a splash in the market. His drive and dedication to building the brand through social media have been impressive, and we commend his efforts to engage with customers. However, youth and ambition alone don’t necessarily translate to the experience needed to understand the nuances of creating a lasting product. There is a learning curve when it comes to perfecting a formula, and sometimes that process requires patience and a deep understanding of how natural ingredients work together.

At Noun Naturals, we’ve been refining our craft since 2017. Our experience in the natural ingredient space has given us the credibility to create a formula that stands the test of time. We don’t need to constantly change our product to keep up with the competition because we did the hard work upfront. For customers who value consistency and reliability, Noun Naturals offers a stable, proven product backed by years of expertise.

That’s not to say Based Bodyworks isn’t making strides. As a young brand, they are still in the process of finding their footing, and with the right focus, they could carve out a strong place in the market. We’re excited to see how Lance Baker and his team continue to evolve. But for now, Noun Naturals unwavering commitment to quality and consistency remains unmatched.

It’s almost unheard of—Noun Naturals offers a higher-quality product at a lower price point. How is that possible? Unlike Based Bodyworks, we don’t cut corners when it comes to quality or cost. We use the highest quality raw ingredients available, and the secret to our competitive pricing lies in our fully in-house manufacturing process.

At Noun Naturals, we mix and manufacture everything in-house with an experienced team that specializes in ensuring both quality and consistency. This approach allows us to maintain strict control over the entire production process—from sourcing the finest ingredients to overseeing every step of manufacturing and quality control. As a result, we’re able to pass those savings directly to our customers, offering our best-selling shampoo at just $18.00 for 8 ounces.

By comparison, Based Bodyworks charges a staggering $30 for 12 ounces of their shampoo. While they might claim to use high-quality ingredients, the price difference is significant, especially considering that we’re offering a superior product at nearly half the cost per ounce.

Keeping manufacturing in-house is a key factor in maintaining quality and affordability. When a company outsources production, as many do, it loses control over critical aspects of the process, which can result in inconsistent quality and inflated prices. By keeping every step under our roof, Noun Naturals ensures that every bottle of shampoo meets our strict standards—and at a price that respects your wallet.

Not only is our product more affordable, but the ingredients in Noun Naturals products are also of higher quality. From Organic Black Seed Oil to our COSMOS Organic-certified base, we’re committed to delivering the best natural ingredients available. For us, it’s not just about marketing a “natural” product—it’s about actually living up to that promise with every bottle.