at noun naturals, quality is not just a promise.
It's our foundation. Every product we create is born from a commitment to purity, performance, and transparency.
our philosophy
At Noun Naturals, quality means never cutting corners. Every product begins with a simple question: would we proudly use this on ourselves, our families, and our friends? That standard keeps us accountable and ensures that what we bring to market is something we stand behind completely. If the answer is not an honest yes, the product does not move forward.
We pair nature’s best ingredients with modern green science to create formulas that are safe, effective, and truly natural. Every ingredient is chosen with purpose, not because it is trendy but because it delivers real results.
Transparency is at the core of our philosophy. No hidden blends, no misleading claims, and no compromises. If it is in the bottle, it is on the label.
For us, being natural is not enough. Our products are built to perform at the highest level so you never have to choose between clean and effective.
ISO 16128
All ingredients comply with ISO 16128 natural & naturally derived standards for ingredient transparency and integrity. Learn more about the ISO 16128 standards below.
our development timeline
1.
Idea & Market Research
Every product begins with listening. We pay attention to what our community is asking for, study gaps in the market, and track emerging innovations in natural hair and self-care. From there, we shape the idea around real needs instead of trends that fade quickly.
2.
Ingredient Discovery
Once we know the goal, we search for the right ingredients to achieve it. This means sourcing the highest performing natural and organic actives, ensuring they are ISO 16128 compliant and COSMOS approved whenever possible. Each ingredient is vetted for purity, safety, and effectiveness before it enters development.
3
Research & Development
Our in-house team of experienced chemists begins crafting prototypes. Multiple early versions are created to test different balances of performance, texture, and stability. Every detail is fine tuned to ensure the formula feels as good as it performs.
4.
Testing & Iteration
No product moves forward without rigorous testing. We perform stability and safety tests, and gather feedback from real people to see how the formula performs in everyday use. The formula is improved and retested until it meets our uncompromising standard.
5.
Packaging Development
While the formula is perfected, we design packaging that is sustainable, functional, and premium. We look at how it protects the product, how it fits into daily routines, and how it represents the Noun Naturals identity.
6.
Pilot Production
Before going full scale, we produce small test batches. This allows us to confirm consistency in texture, scent, and performance, while also checking that the formula fills, seals, and ships correctly. Any adjustments are made here to ensure flawless production later.
7.
Quality Assurance
Every batch goes through strict quality checks. We verify ingredient integrity, safety compliance, and formula stability. Nothing leaves production without passing our standards for purity and performance.
8.
Full Scale Production
Once the formula and packaging are perfected, we move into larger production runs with our trusted contract manufacturers. These partners are carefully selected for their certifications, expertise, and ability to maintain consistency at scale.
9.
Launch & Customer Feedback
Even after launch, our work is not done. We listen to feedback from our community and use it to keep improving. The relationship with our customers is part of our quality process, ensuring Noun Naturals continues to set a higher standard every time.