About Us

Hi! I’m Khaled, the founder and owner of Noun Naturals, and I’m excited to share my journey with you. It all started back in 2017 when I was just 18 years old and noticed my hair thinning. Like many, I went down a spiral of internet searches, hoping for answers. That’s when it hit me—I couldn’t just blame genetics or bad luck. The real culprit? The store-bought products I was using, filled with ingredients I couldn’t pronounce or understand.

Thankfully, my mom stepped in with natural remedies, using oils and ingredients that were both simple and effective. These solutions replaced the store-bought products that had been thinning my hair and drying my scalp. And from that experience, the idea for my first brand, Habibi Life, was born.

But just when everything seemed to be going right, the unthinkable happened. In 2019, I was hit with a lawsuit. Yep, you read that right. Out of nowhere, I found myself in the middle of a legal storm. Trademark infringement—who knew? Not me. I was young, passionate, and completely unaware of the fine print.

What started as a small misunderstanding snowballed into a two-year legal battle. Imagine this: courtrooms, legal fees piling up, and me just trying to fight for the brand I had poured my heart into. The plaintiff wasn’t interested in settling, and I felt like I was in a nightmare that just wouldn’t end. For two years, I was stuck in a whirlwind of court dates, sleepless nights, and endless stress.

Finally, after exhausting every option, I had no choice but to let go of the Habibi Life name in early 2021. It was a crushing blow, but I wasn’t ready to give up.

That’s when Noun Naturals came to life. With this fresh start, everything felt new the air, the energy, and most importantly, the passion. I had a renewed sense of purpose, and I poured that energy into perfecting every single bottle. It wasn’t just about getting the word out about my brand; I wanted people to fall in love with what was inside the bottle.

I wanted them to feel good about what they were using, to trust the ingredients and know they were putting something natural and nourishing on their hair and skin. At Noun Naturals, we’re all about kicking out those hard-to-pronounce, store-bought ingredients and replacing them with natural, healthy alternatives that you actually recognize.

From shea butter to pink salt, from rosemary oil to coconut, we’ve built a brand that’s about more than just hair care—it’s about self-care. We care not only about what’s in the bottle but about the person using it.

Because at the end of the day, there’s no Noun without U.