IF IT DOESN'T PERFORM

for us, natural formulations are simply just the prerequisite, the baseline to our products.

NATURAL IS SIMPLY JUST A BASELINE

natural doesn't mean anything if it doesn't perform...

noun texture powder

PERFORMANCE IS THE DIFFERENTIATOR

being natural isn't the flex. the difference is what happens after. high performance formulations to actually deliver. We care about what actually works.

nature driven, science backed

Natural ingredients are the starting point. Every formula meets ISO 16128 standards and is built for real performance, not trends.

lab crafted for precision

Formulated by industry leading chemists in certified facilities. Controlled processes ensure consistency, safety, and results with every batch that is produced.

worldwide shipping

Global brand. Local experience. Fast, reliable worldwide shipping with duties and taxes calculated at checkout.

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Satisfaction Guaranteed

Complete Satisfaction Guaranteed: Shop with Confidence and Enjoy a Hassle-Free 10-Day Return Policy

why noun naturals

the difference is in the formula.

1.0 ISO 16128 ONLY- COSMOS certfied inputs, and salon level performance...without the compromises you'll find on most shelves. Long term hair and scalp health

Dr. SquatchNativeSalt & Stone
ISO 16128 using only rated 1.0 ingredients
COSMOS certified ingredients in all formulas
Sulfate-free surfactants
Transparent INCI tells you everything thats in your products
No synthetic fragrance only from naturally derived sources
Made in the USA VariesVaries

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Our customer support is available Monday to Friday: 8am-8:30pm.Average answer time: 24h
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